Archive - Higher Strategy

Jul 26, 2022 •

Brock Annexstad

Why Whoop and Oura can thrive in a Fitbit market

Answer: Market segmentation

Jul 22, 2022 •

Brock Annexstad

June 2022

LIV Golf First Impressions

Jun 14, 2022 •

Brock Annexstad

May 2022

The Rise of In-House Brands

Kirkland versions everywhere

May 18, 2022 •

Brock Annexstad

Weekend Case Study #1

The Ford Mustang Goes Electric

May 15, 2022 •

Brock Annexstad

An Introduction...

Marketing with a strategy

May 12, 2022 •

Brock Annexstad

This is Higher Strategy , a newsletter about Breaking down the marketing strategies brands are deploying in real life.

May 12, 2022 •

Brock Annexstad

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